I Generated $21.4M from YouTube. Most Doctors Are Doing it All Wrong.

Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=pod-may31

Grow your health business online → https://go.healthpreneurtraining.com/hba?el=pod-may31

$21,466,510. That is exactly how much revenue our YouTube channel has contributed to our business in the past two years alone. 

Most practitioners are building channels chasing views and subscribers and wondering why it never turns into actual revenue. This video shows you the difference.

I am breaking down five real YouTube channels, some good, some bad, and some that are leaving serious money on the table, to show you exactly what separates a channel that builds authority and drives business from one that just collects vanity metrics. 

You will see: 

👉 what the biggest thumbnail, title, topic, and description mistakes look like in the wild, 

👉 why specialization is the single most important factor in YouTube success for practitioners, and

👉 what a properly monetized channel actually looks like from the inside. 

Whether you are a doctor, dentist, surgeon, or health coach, this is the YouTube strategy breakdown you need before you waste another dollar on video production.

🕰️ CHAPTERS:

0:00 How Our YouTube Channel Generated $21 Million in Two Years 
2:00 Channel Breakdown 1: What a Confused Niche Costs You 
4:30 Why Specialization Is the Only YouTube Strategy That Works 
6:30 Channel Breakdown 2: The Multi-Face Branding Mistake Practices Make 
9:30 Thumbnail Rules: The Three Element Framework That Drives Clicks 
12:00 Channel Breakdown 3: A Skincare Doctor Doing It Right 
15:30 The Cardinal Sin Hook Mistake That Kills Viewer Retention 
17:30 Channel Breakdown 4: What Good Packaging and Niche Focus Look Like 
20:30 The YouTube Health Source Badge and Why It Gives Practitioners an Unfair Advantage 
23:00 Why Your Description's First Sentence Is Your Most Valuable Real Estate 
25:00 Channel Breakdown 5: A Client Case Study Generating High Seven Figures 
27:30 How YouTube Builds Authority That Opens Doors Beyond Your Practice 
28:45 The Real Purpose of a YouTube Channel for Health Practitioners

Want our team to build your YouTube authority engine completely done for you? Apply here  https://healthpreneurgroup.com/youtube

Subscribe to our Youtube for weekly strategy, content marketing, and business growth tips for health practitioners: https://youtube.com/@Healthpreneur

🔗 RESOURCES AND LINKS 
Website: https://healthpreneurgroup.com 
Youtube: https://youtube.com/@Healthpreneur

❓QUESTIONS ANSWERED

How do health practitioners monetize a YouTube channel? 

The most effective approach is to treat YouTube as a trust-building and lead-generation engine rather than a revenue platform. 

What makes a good YouTube thumbnail for a doctor or health practitioner? 

Effective thumbnails for education-based channels follow a three-element rule: a close-up face showing emotion, two to four words that build curiosity without repeating the title, and a third visual element such as a product, tool, or object being pointed at. 

Why is niche specialization so important for a practitioner's YouTube channel? 

YouTube and the broader attention economy do not reward generalists. Viewers searching for answers to specific health problems want the most credible, focused expert on that topic, not a channel covering multiple unrelated subjects. Practitioners who specialize in one area build trust faster, rank higher in search, and attract the exact type of patient or client most likely to convert into a paying customer.

What is the YouTube Health Source certification and how does it help practitioners? 

The YouTube Health Source badge is available to licensed practitioners with more than 1,500 watch hours on their channel, and it appears under every video as a trust and credibility signal. Beyond building viewer confidence, it also gives certified channels preferential ranking in YouTube search results, which is a significant competitive advantage that no other major content platform currently offers to healthcare providers.

ABOUT:

I am Yuri Elkaim, founder of HealthPreneur. For over 20 years, I have helped health coaches, practitioners, and wellness experts build seven and eight-figure businesses online. 

This podcast shares the exact strategies, funnels, and frameworks we use with our clients every day. New episodes drop weekly.

#YouTubeForDoctors #YouTubeStrategy #HealthPractitioner #ContentMarketing #PersonalBrandForDoctors

Transcript

SPEAKER_01 0:00

$21,466,510. That's exactly how much revenue has been contributing to our business over the past two years from this YouTube channel alone. By the end of this video, I'm gonna share with you exactly how we're making that happen. And specifically, I'm gonna walk you through five examples of YouTube channels: some good, some bad, and some ugly. I'm gonna show you how they're monetizing and some of the nuances that most people don't think about when they look at success on YouTube. Because if you don't do this properly, what ends up happening is you end up building a channel focused on vanity metrics like views and subscribers, and you're actually not building the type of authority and trust that leads to business. So without any further ado, let's dive right in. So this first channel is from a dentist, Justin Griffin. Again, I don't know the business here, I don't know a lot about this. So I'm gonna just share on the surface like what I'm noticing about what I'm seeing on this channel. So a couple things that I was a little bit confused of when I saw this channel. So number one is if I scroll through the feed here, I'm looking at mouthwash isn't enough. Then I see how to decide on dental school, then how to hire the best. Right away, I've got three videos that seem like completely different target markets or demographics. If I'm on a YouTube channel from a dentist, I would assume that I'm here to learn about better teeth. Unless he's speaking specifically to dentists and helping them be better practitioners, etc. The key lesson here is that YouTube and business in general doesn't reward being a generalist. If you want to succeed and build trust and lead your field, you have to specialize. No one is looking for the best restaurant that has Italian food, Mexican, Chinese, etc. They want the best Italian food, period. Okay, no one types in second best mediocre restaurant in Insert City. They type in best Italian food city. Okay. So that's the first lesson here is specialize in order to monetize. So if we look at these videos, thumbnails, the second thing I'm gonna talk about here are I'm not gonna say they're terrible. I mean, at least they give a little bit of intel about what the video is gonna be about. So they're like, they're okay. I wouldn't say like they're the world's best thumbnails, but the packaging, which is essentially the thumbnail and title, are very, very important for people to choose to click and watch your video. Please understand that YouTube is a different animal than every other platform. Like if you think about Instagram or TikTok, you scroll and the videos naturally play. That doesn't happen on YouTube. It's suggesting videos to you, but you have to choose to click on them, which is why the packaging of the wrapping paper, the thumbnail and title are incredibly important. But even above that is the topic selection, which is where a lot of people go wrong, just as this dentist has here. We have different topics that are not specialized and it's really like confusing. But let's just talk about thumbnails. They're okay. Um, again, like do you are you do you think you're too old to start a YouTube channel? Like, why are we talking about that here? Let's just choose let's just click on one of the videos now. Let's just have a look at how these videos are being um being shared. Okay. So let's just like the truth about veneers. Let's just start there.

SPEAKER_02 2:58

Want a crash course of everything you need to know about veneers? Let's go.

SPEAKER_01 3:02

What maybe not? Um, not a bad hook because at least the first couple seconds is congruent with what I just clicked on. Okay. So that's an important like alignment from the thumbnail into the first couple seconds of the video. So that would be known as the hook. Not too bad. But do I want a crash course? Maybe. But what specific outcome am I gonna get? What are the questions that I'm asking about veneers?

SPEAKER_02 3:23

What's up, and welcome back to the channel. Smile Doc here. Glad to be able to do this a video for you to talk about veneers. We get lots of questions every single day. We get questions, we do lots of them. So let's dive right in. First of all, it's important that you know a veneer is not a veneer is not a veneer. People use the word okay.

SPEAKER_01 3:40

So those last 10 or 15 seconds were a little bit of rambling that are not necessary. And I'm I'm someone who's guilty of having done that for a long, long, long time. Even with these videos, more recently, I've had to be very like very, very, very clear about just get to it right off the bat, hook them in, right? If you think about the start of this video, I talked about exactly the amount of the revenue five 21,466,510. I want to hook your attention, but also in the first couple seconds, 15 seconds specifically, what we're trying to cram in is the four P's proof, promise, plan, and problem sometimes, depending on how it's weaved in. So, for instance, the proof in this case in our video was just me saying the number. That's how much money we've generated from this YouTube channel. By the end of this video, I'm gonna show you how we're doing that. That's the promise. And then the plan in this case is I'm gonna walk you through five specific examples good, bad, and the ugly, so we can identify what's going on, blah, blah, blah, blah, blah. So I very quickly got into it. Now, if you look at some of my older videos, it's like, hey, my name is Real K M on the steel and founder of healthpreneur, blah, blah, blah who gives a shit? No one cares. I'm out of here. Okay. So we want to get right into the video, right into the promise, and like get into the meat. So I think that's going to be one area that these types of videos want to improve upon. Veneer very, very loosely. And then if people don't stick out for the first 30 seconds, the rest of the video is almost irrelevant. So that's the first channel that I would um, you know, I wanted to have a look at here. You know, this dentist has been creating videos since, well, the first one 17 years ago, he's got stuff about his family, camping trips. This is an example of what you don't want to do on YouTube. You don't want to treat it like a public Dropbox. Whatever. I'm not gonna like, you know, like it is what it is. At the time, you may want to pop some stuff onto YouTube 15 years ago, but now you think differently about the channel, you're better off starting a new channel. That's the first one of like not a great example of how to build things on a YouTube, but it's all good. We're only doing the best we can with what we know. But, anyways, good job, Justin. Keep it up and keep helping people. Okay, so the next channel we're gonna look at from, I would say like not a great example of a channel, but that has a little bit of traction is this one right here, which is North Texas Plastic Surgery. I don't know them, I have no idea like what their business is doing. I'm just looking at on the surface, what are some suggestions, what's working, what could be better, etc. So, right away for me, when I'm looking at this page, right away I'm confused. There's too many faces. There are too many people on these thumbnails. So we have like this doctor, this, what's going on here, this one, there's another one. I'm like, who's who's the face of this? Now, the only saving grace is that they have the practitioners in the banner. That is the only saving grace here. Like, okay, like I'm assuming these are the plastic surgeons from this practice and they have multiple faces in the videos here. So at least that there's alignment. I can get, I can, I can get behind that. But generally, here's the problem with this: I don't know who the head honcho is of this clinic. And this is the thing that you want to think about with respect to YouTube. YouTube is not about just driving business, it's about building your personal brand. So let's just play this out. Let's say that this guy in the middle, whoever that is, is the clinic owner, okay, is the CEO of the business. They're on the like the legal documents, and these others don't have equity in the business. Or maybe they do. At some point, maybe he wants to sell, or maybe these people leave the business. All of a sudden now they have brand, they build brand equity on the channel, and now they're gone. And so, number one, they lose that because now they're not gonna use those videos somewhere else. And also the channel has become more diluted because they have other faces on the channel. So, my recommendation is this if you're a practice with multiple practitioners, you build your personal brand. Okay, so like it's the the Yuri L came show, right? So, like our channel is Health Breneur, I'm the face of it. I'm the CEO, I'm the visionary, I'm the messenger of our brand. Are there gonna be other people on these videos? Maybe in the future, but definitely there haven't been for the last couple of years. So we invite guests on and we'll do some business audits, but there's no like multiple phases here. If I were to do something like that, then maybe I have sub-playlists, could be whatever operations with Bella, you know, copywriting or messaging with Jim, like depending on like whatever's going on there. But I I wouldn't do that out of the gate because I think it just like it confuses, at least confuses me. So that's the first thing again clarity, specialization, singular focus. Okay, just keep coming back to this over and over again because you'll see I'm gonna show you some examples in just a moment of a much better way to position a channel. So keep watching and we're gonna get into that. But first, the one thing I want to bring up here, we talked about was packaging. So packaging is thumbnails, titles, the visual, right? Here, I mean, there's a consistent color theme. But for instance, like, do I need to wear compression? Okay, like I don't, I'm not really clicking on that unless I am into whatever that is. The other thing I like to do is the two second, like the split second test. So if you zoom out all the way on your thumbnails, this represents what people see on the right hand sidebar on desktop on YouTube. Okay, so right hand sidebar is a lot of suggested videos. And if people can't make sense of what the thumbnail is or doesn't jump out, they're likely not going to click on it. So that's something you should be doing in all thumbnails that are being designed is make sure you zoom out a lot. So when even at a very, very, very small level, you can more or less see what it's about. The rule of thumbnails, and again, there's multiple ways of doing this, but in an education-based channel, which is pretty much what all of us are doing here. We're not competing with Mr. Beast on entertainment, is following the three-element rule. Okay, so you've got face, usually up close face showing some type of emotion. Two is you have minimal words on the thumbnail, two to four words, and they describe or build curiosity of what's about to come in the video. The thumbnail text should really not be the same as the title. The title, like let it do its thing and let the thumbnail build more curiosity. And then finally, there can be a third element, like something. What is this thing that we're pointing to, or what's the reference of this weird thing we did over here? And I'll show you some examples of that in just a moment of what good thumbnails look like. But here, there's a lot going on. Okay, so if we look at this first one on the top left, it's it's kind of like grayish black, muted, like he's got Dr. Manny in there somewhere. Do I like the font is just weird? Then there's a logo on the top left. I don't know if the cliffthrough rate is on this, but it's probably whatever, not great. The one in the middle here, I think is a good reminder. Like, so this is a podcast that they have, okay, on the channel. And so you have multiple different formats now on the channel. So you've got a podcast, you've got Talking Head, you've got multiple providers. There's just a lot of stuff going on, and it's kind of tough to figure out what's what. The consultation couch, I'm assuming is the name of the podcast, but who cares? No one gives a shit about that. What they care about is what is this episode about? So even like social media and medicine, that's like the little headline there, that's what this episode's about. Fine, make that the big prominent thing on the actual thumbnail. The consultation couch episode five, that should never be the first couple words of the title of your video. The first couple words in the title of your video are everything from an SEO perspective, from what people first see. Consultation couch episode five means zero to me or anyone else. And this is a great example of how so many of us are so enamored with our process that no one gives two shits about. No one cares about you, no one cares about me, no one cares about the name of your podcast or your clinic. All they care about is I have a problem. Can you help me solve it? I have this question, or is this video addressing it? So look at the third one here. The mummy makeover, your custom mummy makeover explained. Okay, maybe that's a little bit better, maybe the thumbnail's a little bit clearer. Let's just click into the video to have a look here.

SPEAKER_03 10:54

The key to a truly great mommy makeover is personalization.

SPEAKER_01 10:58

Right there, you just gave away the whole video in five seconds. Thank you so much. Personalization, I'm out of here. So at least he started the video by talking about what this is about, but he he scratched the itch. And this is a cardinal sin mistake. So whoever's writing the script on these videos should be fired. And then this each and every one of our consultations right there, that whole like intro, gone. Like just get rid of it. It's it's it's not it's not helping. Okay, so this is more of a video about how our process works, but notice how this video is about us. Here's our process, and this is I see this like it's it's like a fucking virus in the start for this like the swearing. As you know, I get heated about this stuff, so whatever. There's gonna be some f bombs and some shit through the rest of the video. If that's too much for you, you can take off now. But I'm gonna get heated about this because I see amazing practitioners using donkeys to help with their videos, and it doesn't help them. So, this is an example of something I see a lot about, which is okay, let's say I want a mummy makeover. Number one, why don't we start by empathizing with where this person's at? Hey, if you're considering this, you've probably, you know, you're doing you're going through this, if you've had this symptom or this frustration, that we get it, we understand. That's why here at Dame Lough Clinic, we do things a bit differently. You have to meet people where they're at. No one gives a shit about your mummy makeover timey thing mojigi until they feel you understand them. And so this, I think the the rest of the videos are gonna be fine. I mean, visually the production looks beautiful, but who cares, right? Pretty videos that are built around the wrong ideas or not delivered properly in terms of the message um don't get seen. And that's a frustration. That's I mean, like, I'm sure these guys are paying a fortune for videographers and they're putting on content that is just like meh. So there's a couple things on the channel. The other thing I want to mention here is let's just go back to this video. Okay, so look at the description here. Okay, so this video is very specific about your mommy makeover. You would think that at the end of this video, there would be some type of call to action to be like, hey, click the link below, come into the clinic, schedule your free consult today. I don't even I haven't seen the whole video, but I would assume based on how this video is positioned, that would be the next logical step. Maybe it is in the video, but uh what do I do in the description? What on earth is happening here? Okay, so this is majorly missed opportunity. Maybe it's okay for a little bit of relevance to the video, but the first sentence is where everything lives in terms of your call to action. And I'll show you a couple videos in just a moment of how to do this properly. This is wasted real estate, and this is how you do not do your descriptions if you actually want people to leave YouTube and do business with you. So this is a major, major issue. There's no meaningful CTA. The description might be okay for a little bit of search optimization, maybe, but who knows? So I just wanted to point that out as well. Okay, so now we've looked at two channels that I think are like meh, they have a couple thousand subscribers, and that's fine, right? Like you're only ever doing the best you can with what you know. But again, I'm assuming that a lot of these people are working with video editors or agencies that hopefully know what they're doing. I don't know. Little interlude. Um, if this is helpful for you and you'd like our help, if you're a practitioner doing over a million dollars in your practice and you want our help to build out your channel, and more important, not just your channel, your actual authority to become the leader in your space. This is what we do with our YouTube authority engine is we help you not just publish a body of work on YouTube, but more importantly, a body of work that finds the right people at the right time, builds trust with them, and proves your authority so that the time they want to do business with you, they're pre-sold, pre-qualified, and ready to go. And also positioning you as a leader in your market so that over time, you're the person the media is calling for quotes and speaking opportunities in book deals. Okay. This is what YouTube can provide for you, just like it did for me with my previous channel, the 300,000 subscribers, multiple seven-trigger book deals, speaking on stages, Dr. Oz, the doctors, all the big podcasts. Okay. Like that's it. If that's the aspiration for where you want to take your brand, YouTube, you have to be on YouTube and you have to do it properly. And our team and I can do the whole thing for you. If you're interested in that, click the link below in the description, see what I just did, and see if you qualify. If you do, book a call with our team and we can walk you through um how this could look for your specific situation. Anyways, let's get on to the next channel. So this one here is an example of a better channel. And this person who I don't know, again, is Sharina Driss, 1.7 million subscribers. She's in the dermatology health, uh, sorry, skincare space. And you can see here that her thumbnails have a very distinct look. I personally do not like thumbnails like this. I think they're very uh I'm a 20-year-old influencer type of look, but listen, like she's obvious, she's obviously done very well. So I'm not gonna, I'm not gonna poo-poo on that. So, first thing you'll notice is there is some thought behind the thumbnails. You'll notice that there's face close up, there's a couple words on the thumbnail that invoke curiosity. I put my husband on a retina. Okay, cool. Now, interesting. What happens? So we're gonna click into the video. Like the thumbnail is usually gonna paint the story of what the thumb of what the video is about. Uh, and again, like here, you know, she might reuse some of the text from the title. Generally, I'm not a huge fan of that, but obviously, you know, it's doing well. This thumbnail I think is very interesting, right? So you have an element of another lady's face. There's an arrow pointing, like she's pointing at something on her head, and then don't panic. So that's an example of like, okay, that's interesting. Now we have doctors like relax. We have third elements of person pointing at their head, and it's like, hey, chill, relax. It's all good. So you can see here, like, there's biggest skincare myths. She's like holding her head like she's frustrated or confused. And then the title is Don't Let These Skin Care Myths Fool You. So the packaging on this channel is way better. Now, the other thing I'll mention is if we look at her video.

SPEAKER_04 16:31

Hey Little Nerds, Sundamage. It can look like this, it can look like that, and it can even look like that. But it's hiding beneath the surface of your skin. And don't believe me, this is my skin under So she gets right into it, right?

SPEAKER_01 16:43

Like it's like I think she started with Hey Little Nerds.

SPEAKER_04 16:45

Hey Little Nerds, Sundamage.

SPEAKER_01 16:47

Okay, so maybe that's her the name of her tribe. That's fine. But she gets right into it. And if we look at that compared to when she started this, which would have been, in this case, almost five or six years ago, let's look at how she starts the video over here. Right away, I'm out. Okay, so this is what it looks like when you start typically and you don't have much direction, which is fine, right? But again, this happened. That was a seven-second on-screen intro with no words. So that's a cardinal sin in today's day and age that is never gonna fly, don't ever do anything like that. But this is her first video from seven years ago. So who cares? Great job. She got it out there.

SPEAKER_04 17:21

Right now, on Friday night. Um, I have nothing better to do, but I guess in the same spirit of my first Insta story on a Friday night.

SPEAKER_01 17:31

Okay, we're 20 seconds in, and who gives a shit about Friday night? Here we are. What are we doing? Again, I'm just being I'm being critical about this. Like, obviously, she's done extremely well on YouTube. This is video number one. So I'm just showing you the difference of video number one versus video 2000. And this is what I want you to understand is like your first videos are gonna suck, right? If I pull up my channel, which I'll do in a second, my my first channel. So this is my first channel. And if I look at my oldest video, 18 years ago, this is when I was on television, soccer-specific dynamic warmups. Look at this. This is when I was actually working as a strength and conditioning coach at the University of Toronto. Look at how ghetto this is. Look what I just did there. I did the very thing that Sheen did in her first video. How ghetto. And what I'm gonna be showing you guys today is the importance of a dynamic warmup. Blah, blah, blah. Okay, look at how bad the quality of this video is. Who gives a shit? I don't care. At least I got it out there, right? This is uh 17, 18 years ago. So I share this because your first video is gonna look awful compared to your 100th. And be okay with that. The biggest problem practitioners have, and having worked with them for 20 years, is perfectionism. You could be the world's best surgeon, you could be the world's best doctor, but you're not gonna be the world's best person on camera the first video, and don't expect to. Even if you have a pr like even if you have a fancy studio setup, it doesn't matter. You're not gonna be able to communicate and articulate your ideas as well as you will in the future. So be okay with just getting in the dirty reps. So the other thing that I'll mention on her channel before we move on is she specializes in skincare. That's all she does on this channel. Dermatology skincare, that's it. She's obviously a doctor, so she obviously has that credibility. There's only that specialty, okay, specialized to monetize. So that's channel number one that I think is doing a good job. This one here, again, I have no idea who this is, but there's a couple things I'll mention on this channel. Right away, you can see thumbnails and packaging are solid here. Okay. Um, three element rule. So we have face up close. We have a couple words on the on the thumbnail. And then in this case, you'll notice five of the six first thumbnails here are all pointing at some weird third object. What is this thing? Okay, like this pointing at this is a proven concept. It drives people nuts. Like, what are you holding? What's in the bottle? Very, very good stuff on this. She's obviously a doctor. Now, what you'll notice as we go through is that you know, she seems to be specializing in peptides, right? That's obviously very popular in the zeitgeist nowadays. So maybe she's tapping into that. Maybe she's just the expert there. I don't know. Um, but if we look at her oldest video, she started this channel a year ago and she's already grown to 195,000 subscribers. Now, I don't know if she's run ads on any of these videos or anything, but let me just um I mean maybe I don't know. Like I like if you get this type of viewership, maybe you've run some ads, I don't even know, but it doesn't matter. She's built this over a year. Good job. And if we look at her latest video, um, which is an hour ago, so this is also a good thumbnail here. A different color, chill, kind of goes to the vibe.

SPEAKER_00 20:24

Let's click on it, see what the most people trying to lose belly fat are solving the wrong problem. You cut calories, add cardio, eat more protein, and do everything right.

SPEAKER_01 20:33

So, my only I think it's a good, a good hook, right? Most people doing stuff to burn fat or doing the wrong things more or less, but I I'm not a huge fan of starting with visuals like this. Right away, there's a disconnect. Like, I don't see those on the femme, so why would I see them as the first couple seconds? I actually think this hurts the hook. I don't know what the retention curve is gonna look like on this, like how many people continue watching, but I would almost embed this a couple seconds after. I would almost start face on camera and then get into it. So, but nonetheless, she's obviously, you know, she knows what she's doing. So I'm always interested, like what's the play? Like, what's the game? Like, what are we doing here with this YouTube channel? So, one thing I do want to point out here is you'll notice just under the video, it says from a doctor license in the US. This is part of the health, uh YouTube health source certification program. So if you're a licensed practitioner, you have more than 1500 watch hours on your channel, you can apply to have this badge under all of your videos. And that builds more trust and credibility with viewers, and it also gives you preferential ranking in YouTube search, which is massive. That's how I found her channel. I typed in peptides and four or five of her videos, top like the top 10 searches, right? So this is this is important. No other platform allows you to do this or gives you this opportunity as a practitioner, which I think is a major unfair advantage for you on YouTube. So again, I think she's missing out on the first sentence in terms of like what do you want people to do? What's the call to action here? Here, maybe this, like if I click into it, I like you know, she's linking off to some uh affiliate products, which I think is fine. I can tell a lot about people's business models based on what the call to action is. So let's go to something that's a little bit this video.

SPEAKER_00 21:57

Is about the peptide that decimates the most dangerous.

SPEAKER_01 22:01

Okay, interesting hook, cool, awesome. So, what do I do next? Um, right away, again, first like what are we doing here in the description? I think there's a major missed opportunity here. Do you have something you want to sell me or do something next? Tell me what that is in the first sentence. And I can't find it until I'm buried down here. So, my take from what I've seen of hers, which is very limited, I've seen one or two of her videos. She has a practice, she sees people in in person. She probably wants to supplement that with affiliate sales of stuff online, whether it's peptides, supplements, lab tests. That seems to be what she's linking out to in her videos. Not bad, but I don't know. Like again, I don't know what this channel is doing for her from a business perspective. Okay. Now, I'm never interested in YouTube just as a monetary thing. So again, in our business, monetarily, our YouTube channel has contributed $21.4 million in two years alone. That's just in two years. But I told our team, I said when we started the channel three years ago, that's kind of when we started it a little bit more specifically. I told them I don't care what comes from this channel. Like I don't need the bit, I don't need the channel to drive business for us because we run a lot of ads. We that's where most of our clients come from. But what happened is over time as we just kept building this traction. And remember, our channel doesn't like you can see outside of this video, you can click on to the next video and you know, it doesn't get tens of thousands of views. There's a few that have, you know, a lot more. Most of our videos are like 700, 900 views. We have a few that have a couple thousand because we're speaking to a very, very small market. But the goal here is I'm not going for virality. I don't care if 10 million people see these videos. I want you, the professional, the practitioner, the doctor who's amazing at their craft, but maybe their business doesn't quite reflect that yet, or you want to really build your brand. I want you to be consuming these videos. And if you're the type of person that we want to work with and you see value here, then the next step is you know the deal. Click the link below. I'm not gonna mute around the bush. I'm gonna give you as much as I possibly can on this channel for free. Please also understand that it's the tip of the iceberg. And a lot of the best stuff happens behind the scenes when I'm working with you closely or our team is, or we're building out all of your stuff for you on the YouTube front. For you on YouTube, think of the bigger picture. Think of the brand, your personal name that you get to build. Even if you sell your practice, your name stays with you. If you have a channel that builds your authority, you take that to whatever you want. You change the description, you change the call to action to whatever else you want instead of driving people to the practice. This is yours forever. Let's finish with one more example. So, this is Dr. Joseph. He's actually a client of ours, great dude. And he is a psychiatrist, formerly worked at the FDA. He was the guy approving drugs into the market, got disillusioned with that. He was like, I can't do this anymore. So he started his own practice called the Taper Clinic. All of this work is virtual and remote, and he helps people get off dangerous psychiatric medications. The work he does is amazing. And so he started this channel a few years ago. And if we look at just basic principles, his packaging, his thumbnails and titles are bangers, right? Like he gets this. This is well done. And that's why his channel and his videos get tens of thousands of views. But it's not just views, and I'll talk about two things this channel has allowed him to do in just a second. If we look at his oldest videos, three years ago, to be honest, these are actually pretty good thumbnails for day one.

SPEAKER_05 25:01

But if you have a look at this for look at this first video, talking about a question we get asked a lot uh at our clinic, which is how long does it take to taper off that zero?

SPEAKER_01 25:11

All right, so that's video number one. Okay. So remember this everyone starts at ground zero. Let's look at where things are at right now. All right, so number one, he looks sharper, right? His setup is nicer, and it's basically from his home. It's not a professional studio. So again, I'm sharing this with you to understand or to help you understand there's an evolution, and you don't have to have things perfect on day one. You just have to get it started. That's the difference between him and someone else that hasn't started. So let me show you this. So I know Yosef's business intimately because I've worked with him for three years and I've worked with him on the business side, and I've seen what happens after these videos. He runs a multiple high seven-figure practice. He charges $30,000 for his work. It's incredible. And if we look at what happens at the end of the video, all right, look at the first sentence. Look at the first sentence in the description. Click here if you need help quitting psychiatric medications. Done. CTA, you click here, it goes to an opt-in page, we get the lead, we build a relationship, we move into next steps. That's it. Everything else in the description is bonus, whatever. There's some links to his other things. Awesome. Okay. But this is the biggest, simplest first move all of us can make in our videos. Just make the description, first sentence, like what do you want me to do next? Okay. Under this video, you'll likely see want to help to build your YouTube authority, like something like that. And a link right in the first sentence. Click on that link once this video is done. If you're a practitioner doing more than a million dollars in your practice and you want to help to scale your impact and authority, okay? That's the purpose here. I'm gonna give you everything in these videos. I'm gonna give you everything as much as I possibly can. Obviously, there's some stuff I have to hold back for clients. But if you like this stuff and we're driving and you like my vibe and you're getting some value from this, then uh I think you're crazy if you're not working with us. And I'm just being honest. We only work with amazing practitioners and we help them scale. If that's you, cool. Okay, so that's benefit number one from uh what Yosef was able to do on this channel. The other cool thing, like Yosef is just going about his day, he's doing his stuff, and out of the blue, Tucker Carlson's team reaches out to him saying, Hey, we love what you're doing, we love your take on this. We agree with you that these psychiatric medications are overprescribed and they're causing all sorts of shit in our kids and our population. We want to have a conversation with you. This is what happens when you share your opinion, you share your expertise, and you build thought leadership. This is how you publish books, this is how you get invited on podcasts, this is how you get speaking in gates, right? But it takes time. And so when I talk about the fact that our business has generated $21.4 million contributor revenue from YouTube, these are the elements that have helped us do this, right? Our content is specifically dialed in for the most part to exactly who we want to work with. We work a lot on our packaging. Is it perfect? No, could it be better? Sure. But you know, a lot of it's dialed in. We know exactly what's working, what isn't. We do more of what is, less of what isn't. And then we're very clear about next steps. So if you think about the topic of this video, the topic of this video is built around YouTube. Why would I do that? Because the next step for you to take, if you fit the criteria I've mentioned, is to click the link in the description, not to click the link in the description to go buy compression socks on Amazon, right? Or buy some software. Like I'm not into that game. But if we want to work closely together and you want us to handle this whole YouTube universe for you, to build your content, your authority, everything 100% done for you, fully managed, buy a team of experts that only works with health pros, then this is why I create these videos, right? That's the end game for me. I want to work with you if you fit the bill, but I also want to lead with value. Because if you don't get any value from me, you should never work with me. Just like I would never work with anyone else if they didn't provide value first. So it's a fair exchange. If you watch all of my videos like a lot of our clients have, and you're like, you know, I want to work on you guys, that's the purpose of what we're doing here. And I also know that 95% of people who watch these videos will never work with us, just like your patients or prospective patients will never work with you. But this is a very, very important thing to remember is that your marketing, your content will help infinitely more people than your actual service ever will. Because if you have a thousand people watch a video, nowhere near 1,000 people are working with you. You might have two or three out of those. So, what happens to the 997 other people? They get value from the video, they go about their day, and maybe they take one or two things out of the video and they make improvements. That's the real cool thing about being able to share freely on a platform like this. But as I've shown, there are some mistakes that we all make early on. And if you want to time compress that learning curve and not make the same mistakes that I did, I would encourage you to watch the next video, which is gonna pop up somewhere over here, where I'm gonna walk you through the six things I wish I knew when I first started my YouTube channel. I'm gonna share six painful and eye opening lessons that I think will help you out and speed your journey from where you are to where you want to go on YouTube and ultimately help build your brand and your practice. Click there and I'll see you there.